Cookies Policy

What are Cookies? 

We hereby inform you that (hereinafter the “Website”) uses cookies and other similar data storage and retrieval technology (hereinafter “Cookies”) to ensure access to certain functions, as well as to improve the quality of the Website according to users’ habits and browsing style. The specific ways in which we use this technology are detailed in the following section.  

A cookie is a data file that is downloaded to your device (whether using a computer, smartphone or tablet) when you access a website. It allows the owner of the website to store or retrieve specific information regarding a range of factors, such as: the number of times the page has been visited by the user, identifying a registered user, maintaining the user’s session while browsing the page, allowing transactions to be carried out securely and stably, etc.  

UNIVERSIDAD EUROPEA DE MADRID, S.A.U., UNIVERSIDAD EUROPEA DE VALENCIA, S.L.U. and UNIVERSIDAD EUROPEA DE CANARIAS, S.L.U. wish to provide you with the necessary information about the type of Cookies used on our Website, so that users can make fully informed decisions with regard to their use and the protection of their privacy.  

Full details about the terms and conditions of data protection are available on the Website in our Privacy Policy.  

What type of Cookies are used on this Website and who uses them?  

Below, we offer you information about the types of cookies used on the website, the purposes associated with their use, and the retention period:

  • Technical cookies: these are cookies which allow the user to browse through the website, platform or application and use the different options and services available. This includes the cookies which the publisher uses to manage and operate the website, and enable its functions and services. They are installed in every case.
Cookie name Functionality Duration
csrftoken Prevention of falsified requests between different sites. 1 year
sessionid Web logins 1 year
cookiesAccepted Acceptance of the cookie policy 1 year
elixregtechcookie To control the blocking of other cookies on the page 1 year
optimeze_editor Used to determine the inclusion of a user in an experiment and the expiration of the experiments in which they participate 90 days


  • Analysis or measurement cookies: to allow the monitoring and analysis of users’ behaviour on the website, as well as allow the measurement of activity, in order to make improvements. They are installed only if you give permission.
Cookie name Functionality Duration
_mkto_trk Marketo 2 years
_gat_* Google Analytics 1 minute
_gid 24 hours
_ga 2 years
_gat_gtag_* 1 minute
_dc_gtm_* 1 minute


  • Behavioural advertising cookies: These are cookies which allow for the efficient management of the advertising spaces that, if applicable, the publisher has included in a website, application or platform from which it provides the requested service. These cookies store information about user behaviour, obtained through the continuous observation of their browsing habits, through which it is able to develop a specific advertising profile. It is also possible that, when you visit a website or when you open an email where any advertisement or promotion about our products or services is published, a cookie may be installed in your browser that serves us. This will subsequently show you advertising related to the search you have made, develop a monitoring system of our ads in relation, for example, to the number of times they are viewed, where they appear, what time they are seen, etc. They are installed only if you allow it.
Cookie name Functionality Duration
_gcl_au Google AdSense 3 months
_fbp Facebook: 24 hours
_lo_v Lucky Orange 1 year
_lo_uid 2 years
__lotr 180 days

How long do we keep the data? Do we transfer it internationally?  

If, through the use of Cookies, we collect data that is considered personal data under existing legislation, we will process and store this data for the time needed to fulfil the purpose for which it is used, which varies in each case. Once this purpose has been fulfilled, the data may be stored while blocked in case it is needed to bring or defend future actions and claims in relation to their use. Once the time limits have expired, the information will be deleted.   

No provision is made for the international transfer of data by the Website publisher. Nevertheless, in certain cases transfers may be made by third-party installers of Cookies on our Website (you can obtain information on their respective policies).  

Managing Cookies  

You can manage your experience regarding the Cookies used by this Website on our settings dashboard.  

Below you will find further information on how you can manage, view and change cookies in your browser.  

Viewing Cookies  

All modern browsers offer users the possibility of finding and viewing the cookies installed by a certain website. They can also see information on the expiration date of cookies and are able to delete them, as shown in the following section. Below you will find several links with information on this matter for the most popular browsers:  

Turn Off or Clear Cookies  

To turn off, restrict, block or clear cookies, the user must change the browser settings on their device, whether using a computer, smartphone or tablet. Browsers generally offer the following options for settings with regard to installing cookies:  

  • Your browser rejects all cookies and, therefore, no cookies from any website are installed on your device.
  • Your browser warns you before installing cookies so that you can decide whether or not to accept the installation of cookies.
  • Your browser only rejects third-party cookies from websites you have visited, but not those used by the website you are currently browsing.
  • The option of browsing in private mode, whereby cookies are installed on the device but are automatically cleared when you finish browsing the website.

Below you will find several links with information on this matter for the most popular browsers: